Inside the AI Brain: How Sales Profiles Actually Work

Most AI tools can summarize a website. Ours helps you win deals.

That’s the difference we had in mind when we built Sales Profiles—our new AI-powered feature inside the Apparatix CRM. With just a company name and location, AEs can generate a complete, pitch-ready profile that includes brand voice, top products, key decision-makers, local trends, and more.

But what actually happens behind the scenes when they click “Generate”?

In this post, we’ll take you behind the curtain—inside the AI “brain”—to show you how Sales Profiles are built, what makes them different from generic tools like ChatGPT, and why they’re designed specifically to support Out-of-Home selling from the first conversation forward.

The Inputs — What the AI Starts With

Just a Name and Location… Then the Magic Starts

Sales Profiles are designed to be simple on the front end and powerful behind the scenes. All AEs need to get started is a company name and a city or state. That’s it.

Once entered, the system pulls from multiple trusted data sources—including your CRM history, curated industry feeds, and public web data—to build a complete picture of the prospective advertiser in under five minutes.

No manual research required.

Just a few fields and one click to start building a stronger sales story.

What the AI Actually Does

Not Just Smart—Strategic

When your rep clicks “Generate,” the AI doesn’t just grab random info and spit it back. It works like a strategist—gathering data, understanding patterns, and building context around what matters most in a sales conversation.

Here’s what’s happening behind the scenes:

• It searches broadly, but thinks locally. Sales Profiles tap into trusted industry data sources (think Geopath and Motionworks) plus curated public web content—but it filters for local relevance and Out-of-Home value.

• It builds with purpose. Each section of the profile (like products, voice, or competitors) is designed to feed into the others. This structure helps the AI understand not just what the advertiser does, but how they position themselves—and how your pitch can match.

• It avoids misinformation. If the AI can’t verify something, it marks it as unknown—no filler, no guesswork. You get insight you can trust, or a clear flag that more human context is needed.

In short: this isn’t just a summary. It’s a sales-specific snapshot, crafted to help AEs connect, position, and pitch with confidence.

What Makes This AI Different

This Isn’t ChatGPT With a Fancy Wrapper

Many tools claim to use AI. But most are generic, surface-level, and not built for the way Out-of-Home teams actually sell.

Here’s what sets Sales Profiles apart:

• Tailored prompts for OOH selling. This AI isn’t guessing what matters—it’s trained to surface the insights reps actually need in a pitch: product mix, brand tone, local relevance, and competitive positioning.

• Industry-specific data sources. We pull from platforms you already trust—like Geopath and Motionworks—plus your own CRM history and curated external sources. That’s what makes the output feel so accurate.

• Structured for speed and clarity. Every profile follows a clean, consistent layout, so AEs know exactly where to look—no scrolling through a wall of AI-generated text.

The result? A tool that isn’t just technically smart—it’s sales smart. And it’s built specifically for the billboard business.

The Output — What AEs Actually See

One Profile. All the Right Pieces.

Once the AI finishes processing, you’ll see a clean, easy-to-use profile—built to make sales prep feel effortless.

Each Sales Profile includes:

• Brand Voice & Mission – A quick sense of how the advertiser talks about themselves and what they stand for.

• Top Products/Services – What they’re promoting most—and how that might shape your pitch.

• Key Contacts – Decision-makers and influencers (when available), with integrated contact intelligence.

• Competitor Snapshot – Local and regional competitors to frame your value and stand out.

• Local Trends & Events – From news to construction to seasonal signals, this is where the profile gets hyper-relevant.

• Suggested Talking Points – AI-generated phrasing to help sales conversations start strong, skip the generic, and go straight to value.

• Coming Soon: Spec Creative – The system will soon generate concept visuals based on the advertiser’s brand voice and product focus.

Everything is presented in a familiar format right inside your CRM. It’s not a static report or one-off export—it’s integrated, accessible, and regenerable.

Conclusion: Smarter Sales Starts With Smarter Tools

Sales Profiles aren’t just another AI add-on—they’re a practical, time-saving tool designed specifically for OOH sellers. From faster prep to sharper positioning, they help AEs walk into every conversation with confidence, clarity, and a story that sticks.

If your team is ready to sell smarter—with less guessing and more relevance—Sales Profiles are ready to go.