Unleashed ’24 Content Hub
Welcome to the Unleashed ’24 Replay Portal! We’re excited to offer you exclusive access to key recordings and content from this year’s event.
Enjoy exploring the materials, and remember, these resources are here to support you in taking your business to the next level.
Featured Replays
These sessions were top-rated by you based on the event feedback forms!
Where Does Revenue Growth Really Come From? with Gerry Tabio
Gerry Tabio will share strategies for driving year-over-year revenue growth by focusing on key accounts, secondary accounts, and new business opportunities. You’ll learn about the top predictors of revenue growth and how to balance your account portfolios for optimal performance. This session will offer insights into leveraging existing clients while expanding into new markets, all designed to help you achieve sustained success in the competitive advertising industry.
To get the tools Gerry mentions in this session, please visit https://creativeresourcesgroup.com/
Product Roadmap Reveal: The Future of APX and What It Means for You
Get an exclusive look at the 2024-2025 roadmap for Apparatix’s product development. Key updates include enhanced CRM capabilities, advanced analytics, automated agency buying channels, and improvements in client engagement tools. This session highlights recent innovations like Yield Management, live reporting, mobile-friendly interfaces, and external API integrations, all designed to streamline operations and drive growth for you. You’ll leave with a clear vision of how these tools can be leveraged to stay competitive and elevate your business strategies.
Expert Panel: Programmatic Power Plays & Leveraging Automation in Advertising
Join our panel of guest experts, including David Weinfeld from Screenverse, Sydney Stuenkel from Place Exchange, and Thiago Chiovaro from Billups, as they dive deeply into all sides of programmatic, with an emphasis of how you can optimize the opportunity to grow revenue.
Insider First Look: Introducing Our New CRM
Get a first look at the new Apparatix CRM – your one-stop application for the start-to-finish sales process. This CRM is the only one in the market that seamlessly integrates with contracts, creative, fulfillment, operations, invoicing, and more.
Digital Selling Strategies with Jim Matalone
Learn how to grow revenue through digital billboards without cannibalizing static inventory with industry veteran Jim Matalone. Using real-world success stories, the session covers critical strategies such as effective site selection, balancing product types, and maintaining high occupancy rates. You’ll explore advanced tactics like selling flexible content, integrating programmatic buying to optimize remnant inventory, and leveraging dynamic pricing. By adopting these digital sales techniques, you can maximize your digital billboard investments and enhance overall revenue performance.
Opportunity Knocks: Creating Sales Opportunities That Deliver with Gerry Tabio
Learn how to drive revenue growth by implementing a proactive, marketing-based sales process. Gerry Tabio will highlight strategies for identifying key accounts, maintaining secondary accounts, and creating ideas that help clients grow their businesses. This session focuses on maximizing sales opportunities by targeting the accounts with the highest potential for growth, while providing tools and tactics to improve account performance and reduce client attrition. You’ll leave with actionable insights to elevate your sales approach and achieve sustainable revenue growth.
To get the tools Gerry mentions in this session, please visit https://creativeresourcesgroup.com/
Q&A: Does automation mean losing control? with Link Media
Thank you to our Sponsors
Screenverse seamlessly blends cutting-edge technology and top-notch talent to optimize the potential of digital screens in the physical realm. As a programmatic ad-monetization partner, Screenverse helps media owners and advertisers adopt and optimize programmatic DOOH (digital-out-of-home) advertising to solve customer challenges in the OOH (out-of-home) advertising space.
Digital Outdoor Advertising is a woman-owned advertising business that has built a network of hundreds of independent billboard operators. With access to over 20,000 digital billboards and static billboards in over 200 markets, we connect premier ad agencies to consumers across the United States. Reaching the right audience has never been easier.
We’re a one-stop, out-of-home advertising shop that allows independent operators to compete on a national level while delivering the right locations in the right markets to the national advertising agencies.
All with one point of contact, one POP, and one invoice.
From larger-than-life billboards to striking transit ads and engaging posters, we empower your brand to make a statement. Our experienced team is dedicated to producing high-quality, weather-resistant materials that ensure your message stands the test of time, rain or shine.
Elevate your out-of-home advertising game with Associated Posters Inc Printing and watch your brand shine on the streets where it matters most.
At Formetco, there are three things we care about most – cutting edge technology, superior service, and happy customer experiences. Owned by the same family since 1968, Formetco has developed thousands of innovative advertising, signage, sports and video products at our 250,000-square foot manufacturing facility located just north of Atlanta, Georgia. Our dedication to the outdoor advertising industry over the past 50 years has helped us achieve our goal of helping you achieve yours.
Blip is on a mission to help business owners and marketing professionals capture new audiences and boost sales with the power of self-serve digital billboards. Blip empowers businesses of all sizes with access to thousands of digital billboards that are easy to set up and surprisingly affordable.
Founded in 2020 with the vision of unifying the out-of-home industry and making OOH accessible to all, Adkom offers a proprietary platform that unlocks access to over 350 media vendors and 70,000 units in nearly 200 markets across the US. All it takes to tap into this media network is a single RFP. We’ll handle the rest.
Outdoorlink manages and monitors lights, locks, signs, Wi-Fi, water features, and more—anywhere, anytime! Our innovative, reliable technology simplifies asset control and provides secure, real-time monitoring to ensure your operations run smoothly and efficiently.
Since our opening, Outdoorlink, Inc. has been an industry leader in remote management for billboards, digital displays, and outdoor lighting control systems. Today, thousands of our Smart Controllers are installed worldwide, and our expertise extends to parks and recreation departments, campus facilities, higher education institutions, commercial properties, and transit facilities.
Unleashed '25 - September 2025
Stay tuned for our Save the Date announcement about Unleashed ’25!