2025 was a year of strong forward motion. We shipped some of our most ambitious features to date, strengthened the foundation of the platform, welcomed a record number of operators to Unleashed ’25, and continued shaping the future of OOH side by side with the people who use Apparatix every day.

Here’s a look back at what we built, what we improved, and what we celebrated together.

Laying a Strong Foundation

Winter 2025

Before the major feature launches arrived, we spent early 2025 reinforcing the core of the platform — the kind of improvements you feel even if you don’t always see them.

Platform performance & cleaner financial controls

• Contracts synced faster and better.
• Prepay rules became clearer.
• Pages loaded faster.
• Analytics behaved in new ways that aligned with your needs.

These foundational upgrades helped set the stage for a year of transformative change — including a major shift in how we manage e-signature billing.

A smarter, more cost-effective e-signature platform

Rising e-Sign costs would have increased document fees by nearly 6×, and staying put would have meant passing unnecessary expenses to operators.

So we made a change.

The new e-signature service introduced:

• predictable, document-based pricing
• no per-user fees
• unlimited team members
• reminders, resend options, in-app signing
• customizable layouts
• engagement tracking

The result? A signing experience that’s easier, more affordable, and built for scale.

One of Our Biggest Releases Ever: A Reimagined CRM

May 2025

On May 9, we launched a CRM built around what AEs actually need: speed, clarity, and intelligent workflows.

What changed for sales teams

• A faster Lead Creator.
• Cleaner navigation.
• More intuitive relationships between Accounts, Contacts, Leads, and Opportunities.
• Pipeline swimlanes that made sales work feel visual and alive.
• Mobile screens that finally matched how reps move throughout their day.
• And user-friendly customizations that let AEs design workflows that worked for them.

A new identity for a more modern workflow

The Accounts Module officially became the Sales Module — a name that better reflects the work that happens there.

This release reshaped the daily rhythm of sales teams across the country.

Summer Updates That Made a Big Difference

Summer 2025

In June, we turned our attention to the small-but-mighty improvements that make everyday work smoother.

The navigation, workflows and visibility you asked for:

• Opportunities auto-loading the right Contacts
• Navigation that remembered where you were
• Unlimited tagging
• Industry fields that became searchable
• A new “Days Owned” view that quietly changed pipeline accountability
• Real Estate tools that showed a fuller financial picture

These weren’t headline-makers, but they made the platform easier, faster, and more natural to use. They were the difference between “It works” and “This fits the way I work.”

A Second Major Moment: The Launch of AI Sales Profiles

Fall 2025

In October, we released AI Sales Profiles — an entirely new way for AEs to step into conversations with clarity and confidence.

Profiles weren’t just another feature — they were a shift in mindset.

With minimal inputs, AEs could now see:

• an advertiser’s brand voice
• key contacts
• competitors
• market context
• AI-driven phrasing that spoke the client’s language
• and real-time signals from news, economy, and data partners

Suddenly, preparation didn’t require digging through notes or stitching together scattered insights. It was right there — distilled, relevant, and actionable.

This wasn’t automation for the sake of automation, or generic AI.

It was AI that made teams more human — better storytellers, better listeners, better partners.

A Record-Breaking Gathering in Savannah

September 2025

Unleashed ’25 wasn’t just bigger — it felt deeper.

Operators, partners, and industry leaders packed into Savannah for two days of real learning, real conversations, and real honesty.

What attendees said — and what we loved hearing

“It’s the one event where I actually learn things.”

• Peer-led workshops remained the highest-rated sessions.
• Agency guests shared how they evaluate OOH and what earns their trust.
• Partners shared candid programmatic insights and demonstrated how data sharpens decision-making.

And throughout the event, one theme kept surfacing:

This industry grows fastest when operators learn from each other.

Customer Success: Quiet Wins, Big Impact

Our Customer Success team supported thousands of tickets, hundreds of accounts, and every major release transition this year — from CRM to Sales Profiles.

• They closed 7,619 support tickets.
• Nearly 1,000 of those tickets included engineering work to customize the system for users (because we don’t believe in one-size-fits-all solutions).
• Supported hundreds of accounts.
• Answered questions big and small.
• Helped operators transition into new features.
• Joined calls to untangle workflows and clear roadblocks.
• Turned feedback into fixes and fixes into improvements.

Apparatix works because people make it work.

Looking Ahead to 2026

2025 was a year for building momentum — the year we modernized core workflows, deepened automation, and delivered two of the most impactful sales tools in platform history.

2026 will build on that momentum with:

• expanded AI storytelling and intelligence across Sales
• deeper Yield Management training
• ongoing performance enhancements
• a continued commitment to real operator education
• And some BIG steps toward automating national sales in groundbreaking ways

Thank you for helping shape the direction of the platform and the future of OOH.

We’re excited to build the next chapter with you.