Smarter Sales Starts Here.
Introducing AI-Augmented Sales Profiles—your CRM’s newest upgrade that turns cold data into warm conversations.
Built for Out-of-Home sales teams who want to do more than follow up—they want to stand out.
Your Shortcut to Sales Expertise
AEs spend hours researching—until now. With one click, Sales Profiles return the insights you need to open smarter, personalize faster, and close with confidence.
Real-Time Business Insights
Auto-summarized brand voice, mission, top products, and value props—delivered in minutes.
Local Trends & Events
Tie your pitch to what’s happening near their stores, roads, or trade area.
Key Decision-Maker Intel
Get beyond the gatekeeper and surface who holds the budget and the power to say yes.
AI Story Starters
Icebreakers and pitch openers that help you skip the generic and start strong.
Competitor Snapshots
Local and national comparisons to give your pitch an edge.
Spec Creative (Coming Soon)
AI-generated example artwork tailored to their brand’s look and message.
SEE IT IN ACTION
It’s Like Having a Research Assistant. Instantly.
Designed to integrate into every part of your job, it simplifies workflows, tracks everything in one place, and helps OOH teams close deals faster.
Step-by-step walkthrough:
- Type in a company name and city/state.
- Hit “Generate Profile.”
- Get back a complete briefing—tailored to the lead.
Note: Results generate in under 2 minutes.
Why AEs Love Sales Profiles
What Happens When AEs Spend Less Time Researching and More Time Selling?
Sales Profiles don’t just deliver information—they give your team the confidence, clarity, and head start they need to lead quality conversations from the first outreach.
When your reps have instant access to client background, competitor insights, and local context, they stop guessing—and start connecting.
Before Profiles
“Who is this lead again?”
After Profiles
“I know their mission, product mix, and local competitors.”
Before Profiles
Frantic tab-switching
After Profiles
All info in one place
Before Profiles
Generic pitch deck
After Profiles
Personalized value pitch
Before Profiles
60+ minutes of Googling
After Profiles
Profile ready in under 5 minutes
Impact | Benefit |
|---|---|
60 minutes+ saved per lead | Reps spend more time building relationships, less time Googling. |
Higher-quality conversations | With brand voice and business context in hand, calls get smarter. |
Faster ramp-up for new AEs | New hires can walk into meetings like seasoned pros. |
Built-in conversation starters | Profiles suggest real-world questions and pitch angles. |
Consistency across team | All reps approach leads with the same level of insight. |
Why Our AI is Built Different
Most AI is trained to answer questions. Ours is trained to win OOH deals.
Generic AI tools can summarize a website. Ours can build trust. The AI behind Sales Profiles is engineered specifically for Out-of-Home, with safeguards, context, and real-world sales outcomes in mind.
Feature | How We’re Different |
|---|---|
Made for Selling in OOH | Our AI asks the right questions to get answers that help you sell billboards and other OOH media—not just general info. |
Smart Data Sources | We pull info from trusted industry tools—like Geopath, Motionworks, and even your own sales data—so everything is made for Out-of-Home. |
Everything Works Together | Each part of the profile helps improve the other parts. For example, knowing a company’s location helps us suggest the best local trends. |
Facts Only—No Made-Up Info | The AI doesn’t guess. If it doesn’t know something, it says so. You can trust what you see. |
Clean and Clear Format | Every profile looks the same, so your team knows where to find the info they need—fast. |
Fast Results | Profiles are ready in under 5 minutes—way faster than doing the research yourself. |
Using a generic, one-size-fits-all AI tool? Here's why Sales Profiles is better for OOH.
Feature | Apparatix CRM AI | Generic CRM AI |
|---|---|---|
OOH-specific data (Geopath, Motionworks) | ✅ | ❌ |
Uses operator’s own data | ✅ | ❌ |
Context-aware profile generation | ✅ | ❌ |
Hallucination safeguards | ✅ | ❌ |
Custom prompting for sales use | ✅ | ❌ |
Speed to generate profile | ~5 mins | Varies |
Editable & regenerable sections | ✅ | ❌ or Limited |
Output format structured for sales | ✅ | ❌ |
Pricing & Availability
Powerful insights. Priced to scale with you.
Sales Profiles are available as an add-on feature inside your Apparatix CRM. You’ll pay a simple monthly access fee per user plus a small per-profile usage cost—only when you generate or regenerate a profile.
No bloated add-ons. Just insight, on demand.
How it works:
Each time you generate or regenerate a sales profile, a small usage fee applies based on the complexity of the profile. Simple lead? Low cost. Rich, insight-packed brand? Still cost-effective.
To get started:
Pay one flat monthly user fee to unlock access for your team members
Then pay per profile, based on its complexity
View your usage and costs right inside your CRM—no surprises
💡 Most profiles cost $0.70 on average.
Profile Type | Example Business | Approx. Cost |
|---|---|---|
Local Lead | Auto repair shop | ¢ |
Mid-size Brand | Regional sporting goods store | ¢¢ |
National Advertiser | Multi-market QSR | $ |
Priced lower than a cup of coffee. Way more useful.
Ready to See the Profiles in Action?
Request a personalized demo and discover how our CRM can streamline workflows, automate tasks, and help you close more deals.
Have Questions? We’ve Got Answers.
* No obligation—just a closer look at how we’re transforming CRM in OOH.
How much does a sales profile cost?
Pricing is based on the size and complexity of the profile, and most profiles currently cost under a dollar.
What info do I need to generate a profile?
Just the company name and city/state. That’s it.
What if the company doesn’t have much online presence?
The AI will still summarize any available public data (e.g., WebMD for clinics), and clearly label any unknowns.
Can I regenerate or edit parts of the profile?
Yes. You can tweak prompts, regenerate sections, or add your own edits to fine-tune the intel. Each regeneration will generate a small usage fee.
Does it cost to regenerate a section of the sales profile?
Yes–each regeneration generates a small usage fee. As with the initial sales profile generation, the size of this fee depends on the complexity of the section you’re regenerating. Most profiles and regenerations cost under a dollar.
What’s different about this compared to my CRM’s standard company record?
This goes way beyond contact info. Sales Profiles pull external data to give you voice, values, product focus, competitors, and more—automated.
Do I need to be an Apparatix customer to create a sales profile?
Yes–the Sales Profile feature is part of the Apparatix CRM. Curious to learn more? Request a demo and we’ll walk you through all of your questions.
I'm an Apparatix customer--do I need to do anything to get access to sales profiles?
No–the Sales Profile option is already automatically available within the CRM section of your account.
How does billing work for my profiles?
Your sales profile accruals will be added to your monthly SaaS payment.
Can I get a volume discount?
To inquire about volume needs, please speak with your account representative.
Is there a minimum number of profiles I have to run?
No, there is no minimum. You only pay for what you use.
Transform Your OOH Sales Process Today
Discover how the CRM built for OOH can help your team save time, streamline processes, and drive more revenue.