Another Unleashed conference is in the books—and this year in Savannah, GA, the energy was undeniable. Unleashed ’25 brought together operators, partners, and industry innovators for three days of learning, connection, and strategy.
What makes this event stand out year after year? Attendees say it best: “It’s the event where I come to learn things.”
Unleashed isn’t about theory—it’s about tangible ideas you can take home and apply to your business. From high-level thought leadership to hands-on software sessions, every conversation is grounded in real-world experience.
Real Learning, Real Results: The Power of Peer-Led Sessions
One of the things that makes Unleashed unique is that so many of our sessions are led by operators themselves. This year, we were fortunate to have seasoned users step up as instructors, sharing how they approach everything from accounting and sales to art & production, operations, and reporting.
These peer-led sessions weren’t theory—they were practical, candid, and rooted in real-world experience. The best part? They sparked open discussion. Everyone asked questions, compared notes, and walked away with insights they could immediately apply to their businesses.
It’s this combination of learning from both experts and peers that creates such an engaging environment. Whether someone was discovering new reporting features, fine-tuning workflows, or swapping sales strategies, the theme was the same: collaboration drives growth.
Standout Sessions: Big Ideas, Bigger Takeaways
From Hello to Signed Deal: The Storytelling Edge
Led by Gene Leehan and Julie Griffin, this session explored how storytelling transforms client relationships—from the first handshake to the final signature. Attendees walked away with new ways to connect emotionally with buyers and present their inventory in ways that stand out.
Straight from the Source: Unfiltered Stories of Programmatic Success
Presented with our partners at Screenverse, this crowd favorite delivered exactly what it promised—real stories, real numbers, real lessons. Operators shared what’s actually working in programmatic and how automation is reshaping how campaigns are bought and sold.
Market Intelligence with Motionworks
In this data-driven session, Motionworks unpacked how audience insights can drive smarter local sales. Attendees saw how to combine analytics and creativity to sharpen decision-making and better target campaigns for clients.
Inside the Agency Mindset: Winning More National Ad Dollars
This session pulled back the curtain on the agency world. Industry veteran Cedric Bernard shared what influences agency buying decisions and how operators can position their inventory to win more national campaigns. The insights were direct, practical, and immediately actionable.
Takeaways That Transcend Technology
While Unleashed is built around the Apparatix platform, the lessons shared reach far beyond the software. Every session reinforced the same universal goals: clarity, efficiency, trust-building, and readiness for the future.
Whether an operator was using Apparatix, another platform, or managing systems manually, everyone left with strategies to improve how they sell, manage, and grow their business. The feedback was clear—attendees love that the learning at Unleashed is universal.
One event. Countless ideas. Unlimited momentum.
That’s Unleashed. See you next year!
Looking Ahead
Unleashed ’25 may be wrapped, but the learning doesn’t stop here. Stay in touch for new webinars coming soon.
And if you missed Savannah this year—don’t worry, we’re already planning what’s next. Sign up for updates to be the first to know when dates are announced for Unleashed ’26.
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