Automated National Buys
The Fastest Way to Buy Independent Billboard Inventory at Scale
Built into the Apparatix platform, AdDragon automates the buying process between national media buyers and independent billboard companies—making it easier, faster, and more profitable to say yes.
Why National Buys Don’t Reach Independents
OOH spend is growing. Agencies are consolidating their buying teams. National media buyers want to go big—fast.
But the more complicated it is to buy from you, the more likely they are to skip you.
What’s Broken Today
- NManual RFPs Slow Everything Down
Buyers request availability and pricing. You reply. They ask for clarification. You reply again. Every deal takes hours—or days—to process.
- NStatic Pricing = Missed Revenue
A face that’s 60% full today shouldn’t be priced the same as one that’s 95% full tomorrow. But most pricing strategies don’t adapt fast enough to capture value.
- NInconsistent Inventory Data
One seller calls it a “poster.” Another calls it a “North Face.” That makes discovery difficult and data untrustworthy.
- NBuyers Default to What’s Easy
If working with independents takes more time than clicking through a national network, agencies will almost always choose the easier path—even when your boards are better.
The industry isn’t broken. But the process is.
AdDragon is here to fix that—without asking you to change the way you sell.
WHAT AdDRAGON DOES
Automated Buying That’s Actually Built for How OOH Works
AdDragon doesn’t just claim to automate media buying—it delivers the real capabilities national buyers need and independents deserve. It bridges the complexity gap between fast-moving agencies and high-value local inventory, so everyone gets what they want—without all the friction.
Real-Time Availability
Not “recently updated.” Not “probably available.” Actual, real-time inventory pulled directly from your Apparatix system. What buyers see is what’s truly available.
Real-Time Pricing
AdDragon dynamically generates pricing based on your custom yield management rules. This gives buyers instant clarity and gives you a more consistent, optimized rate every time.
Operator Control, Always
You decide pricing rules, hold policies, and creative approvals. AdDragon automates the workflow, not your judgment.
No-RFP Booking (Yes, Really)
For many placements, buyers can hold or book inventory instantly—without issuing a formal RFP or going through lengthy approvals.
Unified Data Translation
No more confusion over naming conventions or face types. AdDragon introduces a national translation layer that standardizes your inventory for buyers—while letting you keep your internal language exactly as is.
Buyer Platform Integration
AdDragon plays nice with the tools buyers already use—including DoMedia, MediaX, and others—so there’s no added friction in adoption.
How it Works in 4 Steps
From Buyer Request to Booked Campaign—Without the Back-and-Forth
AdDragon eliminates the lag time between “I want to buy” and “I’m booked.” It sits between national buyers and your Apparatix data to deliver instant responses, accurate pricing, and seamless booking—without changing the way you run your business.
Buyer Enters Campaign Criteria
Using their existing buying platform (ex. DoMedia), a national buyer sets filters for region, audience, timing, budget, and goals.
AdDragon Pulls Live Availability + Pricing
Instantly returns inventory that matches the request—backed by real-time availability and dynamic pricing pulled directly from your Apparatix data.
Buyer Holds or Books Instantly
If the campaign fits your rules, the buyer can book immediately—no RFP required. Otherwise, they can submit a hold request that routes directly to you.
Contracts + Delivery Flow Automatically
Once booked, the campaign details, contracts, and flight data flow back to you through Apparatix—just like any other sale.
National demand is real. AdDragon makes it reachable.
AdDragon connects your boards to the platforms buyers already use. No portals. No re-entry. Just faster decisions, more opportunities, and fewer delays.
RATE CONTROL WITHOUT COMPROMISE
Automation Isn’t the Goal. Smarter Control Is.
There’s a lot of buzz in OOH right now about “automated buying.”
But for independent operators, the biggest concern isn’t automation—it’s rate compression.
AdDragon was built to fix that.
The Problem with Most Automation
In most platforms, automation means attaching a static rate to a static face.
An avail opens, a rate appears, and a buyer can transact.
That approach might be fast, but it’s also blunt—and OOH isn’t that simple.
In reality, price isn’t just tied to a face. It’s tied to a buy. And a buy depends on:
What’s available—and when
How long the contract is
Who the buyer is
What demand looks like at that moment
The business rules that matter to you
If automation ignores those variables, value leaks out of the deal—and rates get compressed.
Enter Yield Management
AdDragon works hand-in-hand with your Yield Management module in Apparatix. That means you’re not just automating availability—you’re automating decisions based on rules you define.
Approve or reject buys based on margin targets
Dynamically adjust rates based on occupancy and demand
Set smart floors and ceilings to protect long-term value
Price strategically by buyer type, market segment, or contract length
Automation doesn’t replace your judgment.
It applies your judgment—at scale.
BUILT FOR INDEPENDENT ADVANTAGE
National Reach. Local Control.
AdDragon levels the playing field by giving independent operators the same access, visibility, and speed as the largest networks—without compromising on how you do business.
You don’t have to change your systems, processes, or pricing philosophy. AdDragon plugs into the tools you already use and surfaces your inventory directly to national buyers, using your rules.
What That Means for You:
- NBe Instantly Discoverable
Your inventory appears in the same national pipelines buyers already use to source large-scale campaigns—no extra effort required.
- NWin More Deals, Faster
Get into consideration early with real-time pricing and availability. If your board fits the buy, you’re in the mix—immediately.
- NStay in Control
Set your own rules for pricing, holds, approvals, and creative standards. AdDragon automates the process, not your decisions.
- NCompete Without Compromising
You don’t have to sell out or join a network to win national deals. AdDragon gives you the tools to compete on speed and visibility while keeping your independence intact.
AdDragon = More Control, Not Less
You decide how your inventory gets priced.
You decide when an auto-decision can be made and when a manual one should step in.
You define the rules—AdDragon just runs them, faster than any team could do by hand.
Automation without yield management is risky.
AdDragon is different—because it’s yield-first.
WHAT’S COMING NEXT
Currently in pilot phase
AdDragon is currently in limited release with select partners, as we finalize integration points, automation rules, and workflow optimization. The feedback so far is clear: this isn’t just a new feature. It’s a new way to win business.
FREQUENTLY ASKED QUESTIONS
Still wondering how it all works? We’ve got answers.
Is AdDragon a marketplace or an exchange?
No. AdDragon isn’t a marketplace or aggregator. It’s a system-layer automation engine that connects real-time inventory and pricing from independent operators directly to the tools national buyers already use.
Do I need to change how I manage inventory or pricing?
Not at all. AdDragon works with the inventory and pricing structures you already use in Apparatix. You stay in control—AdDragon just makes it all faster and more buyer-friendly.
Will I lose the ability to approve deals or set rules?
Definitely not. You define the rules—AdDragon enforces them. You can configure hold policies, pricing formulas, approval thresholds, and more. Automation doesn’t replace your judgment—it protects it.
Can AdDragon work with buyers who use DoMedia, MediaX, or other buying platforms?
Yes. AdDragon is designed to integrate with the national buying tools already in use, so buyers don’t have to adopt a new platform to access your inventory.
Will AdDragon impact my direct sales?
No. Your local and direct sales strategy continues as-is. AdDragon only activates when a national buyer searches for inventory at scale and your rules allow participation. You can run both strategies side by side.
Is there a cost to participate in AdDragon?
AdDragon is currently in limited release with pilot partners. Pricing models for broader participation will be announced closer to launch—and will be designed to deliver clear ROI to operators.
What do I need to do to get ready?
If you’re already using Apparatix, you’re ahead of the curve. We’ll reach out with onboarding details and configuration support as we expand access.
This Isn’t a Buzzword Platform.
AdDragon delivers the automation others just promise: real-time inventory, real-time pricing, and RFP-free booking. Join the waitlist now.