by apparatix | Jun 1, 2026 | Automation, General, Sales Strategies
Out-of-home used to capture around 5% of marketing spend. Today, it’s closer to 2%. That’s a noteworthy shift—and one the industry has been trying to problem-solve for years. If you’ve been to a conference or read any industry content recently, you’ve likely heard the... by apparatix | Jun 1, 2026 | Automation, General, Sales Strategies
We’ve all heard it before: “The best salespeople become partners to their clients.” It’s good advice. But what does becoming a true partner actually mean? Usually, we think about things like: trust relationships responsiveness industry expertise giving good advice And... by apparatix | Jun 1, 2026 | Automation, General, Sales Strategies
There’s a lot of talk right now about “automation” in out-of-home. Faster workflows.Instant availability.Simpler buying. On paper, it all sounds great. But from an operator’s perspective, the real question usually isn’t speed. It’s this:Am I losing control of my... by apparatix | Jun 1, 2026 | Automation, General, Sales Strategies
Say “automated buying” in OOH and most operators immediately think the same thing: Programmatic.Loss of control.Pricing pressure.A race to the bottom. That reaction makes sense. A lot of automation in this industry has trained operators to associate speed with margin... by apparatix | Jun 1, 2026 | Automation, General, Sales Strategies
A lot of people in OOH still talk about automated buying like it’s a future conversation. Something coming someday. Something the industry will deal with later. It isn’t. It’s already happening. Agencies are changing how they plan.Large operators are changing how they...
